The concept of Social Campaigns + Social Email

Posted by Greg Tan on

In today’s world, people are drowning from an information overload. There are lots of avenues where content is streaming from, and people  have to sign up or view various avenues just to get their fix of information. In online marketing, the same problem exist, so picking of your ‘battles’ to fight are necessary.

Picking the media to pursue

So let’s target the marketing medias that will give your business the most exposure. What are the 3 online medias online that garner the most hype and gives you back the best ROI in today’s context? There is currently the consistent Email, the ever expanding Social Media and the technical based mobile.  Some would argue with the integration of emails and social onto mobile platforms, you would have covered all grounds by just covering email + social media.

Once again, there are tons of social media platform out there, so which system should we start off with? With Facebook fast approaching the 1 billion users mark set by their creator Mark Zukerberg, you can’t go wrong starting with Facebook. Facebook generates your exposure by the age old concept of word of mouth, into the convenience of an online means.

How does Social Media Integrate with Email

Before the hype that is social media, the most dependable option for storing your business contacts and customers would be in your email database. Chances are the information you have are limited, as you would only give the minimum necessary information to a business that you don’t know. In steps social media to assist you. Social media helps you to stick out your hand, and tell your customers,”Hi, I want to know you more”. When people see the steps your business takes to know them better, they would be more willing to share their likes and dislikes, their more personal information that might help you to gather more targeted information to help your business to cater to them.

Social media is not here to replace email, they address various groups of people and also have various purposes of usage. Instead, use social media to compliment it, effective social media marketing will rely on your product relevancy, how you engage your users and the two way communications that you have with your users. Use your email marketing campaigns to further market your promotions online, link them to your social media presence and get them to be your fans. Grow your social CRM database, and know your customers better than ever.

Benefits of Email + Social

  • Multiply your sharing exposure by linking e-mail marketing messages with social media marketing messaging.
  • Creates a platform where your best customers can be your brand advocate, sharing on social media the benefits of your  business.
  • Put your customer in the driver seat of your marketing, know more about what your customer wants and use their concerns to create a more targeted marketing approach.

Integrated online marketing or multi-channel marketing is here, and BlinkCampaign is on board to give you a hand as you make your progression to an integrated online marketing approach.

For previous users: Key changes in BlinkCampaign v4

Posted by Mark on

The BlinkCampaign today launched a major upgrade to the platform, introducing a whole new bunch of features, and essentially evolving the app from a white labeled email marketing platform for agencies, to a full-fledged social + email marketing platform for agencies and marketers alike.

Here’s some of the major changes that’s happened.

Social Campaigns

Promotional CampaignsPerhaps our biggest enhancement was the roll out of the social media campaigns module. With integration to Facebook, our social campaign module offers great stuff such as coupons, deals, and contests, that you can create and publish to a standalone website and to your Facebook Page.

Contacts

What you have come to know as your subscriber lists are now known as contacts. Apart from website sign ups, you’ll have the ability to built a larger contacts list through your social campaigns. This will allow you to leverage on social media to not only grow your contacts list, but create a greater buzz around the web through the social mediums + email. You’ll also get fancy graphs to chart your contacts growth over time.

Sample Report

The contacts list has also been split into a “Master List”. The master list integrates into your Facebook account to allow your Facebook Fans’ and users’ info to be synced back into your contacts list. You’ll still be able to upload and create ad-hoc lists under what we now term as “Sub Lists”. You can use sub lists to send email campaigns, but you won’t be able to sync your Facebook account with them.

Facebook Apps

Facebook AppsBlinkCampaign now has Facebook apps for you to install on your Facebook Page. For a start, we’ve launched a Landing Page and Signup app.

The Landing Page app allows you to customize a spiffy looking landing (or welcome) page for your Facebook Page.

Our Signup app allows you to put a signup form directly onto your Facebook Page. As you’d expect, the signups go straight back into your contacts list, providing you with another avenue to get more contacts and data.

Email Campaigns

Functionally, not much has changed for the email campaign portion. We’ve just collapsed all the email features under an Email Campaigns module. All the functions that you’ve previously enjoyed are still there and we’ll be looking to provide a major upgrade to the contents editing module some time in Q3.

Other Changes

Apart from the obvious structural changes in the navigation, we’ve also brought in the features previously found in the agency module of BlinkCampaign v3. These includes a dedicated Systems Settings menu where you’ll setup your email authentication, custom domain and Facebook connection settings.